Many marketing experts would have you believe that you need to sound like a used-car salesman and resort to ethically questionable tactics in order to build a real business online. Well, you don't. You can build your list, income, and brand without compromising your integrity. The truth is, people who are truly doing something remarkable, and are driven by a purpose bigger than themselves, need only understand the core fundamentals of online marketing to make a difference and a healthy profit online.

Evolutionary Marketer Pro will teach you how, in a step-by-step format, to market online—from e-mail marketing to social media—effectively, efficiently, and honestly... and, in the process, not only create a thriving business, but help create a better world.

From: Sam Rosen, Co-Founder, Culture51
Date: May 2009

Dear Colleague:

If you've done any Google searches for "internet marketing" or its related queries, you've probably noticed a common thread: hype, hype, and more hype.

My guess is that your experience is probably two-fold: one on hand, you know that those "hypey" sites are making money. On the other hand, you feel a sense of regret that you'd have to replicate their tone and style in order to make money for your own business or cause.

Well, the truth is, you don't. Yes, many marketing experts would have you believe that you need to sound like a used-car salesman in order to make money online.

But don't you think that seems just a little bit off? I mean, does that even make sense? Aren't there people out there who would rather see a compelling, honest, and authentic marketing message...without the superficiality and hype?

I do.

The idea that you need to learn all of these tricky little internet marketing tips in order to make a healthy profit and a big difference is just ridiculous to me.

Why? Because marketing is about humans speaking to other humans. It's about being compelling, developing real relationships, and, yes, understanding the psychology of what makes some things intriguing and others boring and uninteresting.

The fact is, there are very simple ways to make a big impact online. And they don't involve trickery, complicated tactics, or bending the truth.

And I want to teach them to you.

You see, a few short years ago, I was what you'd call a "fast-riser" in the world of internet marketing. I was quickly becoming an industry insider, and found myself working alongside of some of the top names in the field.

They were teaching me how to make lots of money, build massive e-mail lists, and automate my income. You could say I was on my way to becoming one of those "internet millionaires" you see around the web.

But there was a problem:

I quickly grew tired of the "make money" culture—its hype, tactics, and frequent acceptance of moral ambiguity (not all people, of course—there was just more of it than I preferred to be associated with). I had no interest in making millions if it didn't have to do with changing the world. And although I found myself on the fast-track to success, I was disillusioned with the means by which I was arriving at that storied destination.

So, I decided to 'quit'.

Over time, I developed a philosophy and practice called "Evolutionary Marketing." And while it is, by definition, an ever-evolving inquiry and methodology, it has also begun to develop into a powerful system for getting results online, without needing to sacrifice one's integrity, values, or vision.

In a nutshell, you could define Evolutionary Marketing as follows:

Evolutionary Marketing integrates the impulse to create a better future with simple strategies for building an online business and cause.

It's "marketing for idealists," for people who want to stay true to what matters while spreading their message to as many people and making as big of an impact as possible.

Evolutionary Marketing is imminently practical, as well. When you learn it, you'll be able to:

• Generate leads to your website using very effective, highly targeted, and completely transparent methods
• Rapidly build your mailing list with no- or low-cost strategies (that don't involve anything shady, illegal, or even the slightest bit questionable)
• Create and sell digital products in a way that both maximizes revenue, expands profit margin, and deepens your relationships with your customers and constituents
• Understand and use social media to not only drive traffic to your website, but also to form truly mutually beneficial relationships with your audience that lead to long-term business
• Articulate your unique value proposition in a way that compels your audience on an emotional level—yet doesn't dilute your message and compromise the integrity of what you do
• Create websites and landing pages that increase your conversions dramatically
• Optimize your web presence for the search engines using simple instructions that anyone can follow
• Launch, test, and grow your idea to an increasingly wider audience—and, in the process, make a bigger impact and more money

Until now, the only way people could learn Evolutionary Marketing was to work with me on a one-to-one basis. But today, that all changes.

Announcing The Evolutionary Marketer: a private membership community dedicated to teaching you the step-by-step strategies you need to know in order to build a viable business online that changes the world.

We love working with people one-on-one, but ultimately, Evolutionary Marketing is about making a big impact. And so, we want to find a way to teach as many people as possible our methodologies.

That's when we had the idea to create a membership community—a “club” in which a serious group of conscious entrepreneurs, activists, thought leaders, and other inspired individuals could come together to learn and explore what marketing looks like in an evolutionary context.

And so, The Evolutionary Marketer was born. It's a comprehensive, top-to-bottom learning community that will, quite literally, teach you everything you need to know to market your business online and create a better future.

I'll be your lead instructor. And, as the person guiding you through the Evolutionary Marketing process, you'd probably like to know if I'm qualified to do so.

Here are some of the results I've gotten so far with the strategies you'll be learning:

• Created significant buzz around The Shift, an emerging, socially conscious movie project and added over 15K new email subscribers to their list in a month
• Co-founded Overcome Everything's first online venture, which produced over 40,000 email subscribers and $800,000 in sales for us and our partners in the first year
• Added nearly 12K new email subscribers in two months to EnlightenNext magazine, and helped increase their circulation by 20% in the same amount of time
• Wrote the number-one-selling email for The Healing Codes, a multi-million-dollar health and wellness company
• Increased health practitioner Brad Yates's product conversion rate by 500%
• Doubled the sales for Manifest Life, a spirituality and personal development website, overnight
• Set up numerous joint ventures well-known figures in personal development and marketing, such as Dr. Joe Vitale, Alex Mandossian, Bill Harris, and Jay Abraham
• Helped Dr. Larina Kase and Harrison Monarth's book, The Confident Speaker, become a New York Times best-seller
• Added $11K in sales to a small business in one week (name withheld for confidentiality)
• Raised $15K in 72 hours with two emails for United Leaders, Inc., a youth political leadership organization

And here's what past clients and partners have said about the work I do...

“Integrates results-oriented tactics with a passion for making a real difference in the world.”   “Sam has proven to be an invaluable resource to our marketing efforts. He is a rare individual who has the ability to integrate results-oriented tactics with a great vision and passion for making a real difference in the world. I am astounded by Sam’s commitment to making our mission his mission. He consistently provides advice and marketing guidance that have proven to be invaluable in growing our business. I give him my highest recommendation.” -Robert Heinzman, Publisher, EnlightenNext magazine

 

“Genius at writing copy.”   "I called Sam’s most recent piece a work of direct selling art. But the sales proved it’s a masterpiece. He’s a genius at writing copy.” - Joe Vitale, Best-Selling Author and President, Hypnotic Marketing, Inc.

 

“Sales multiplied by over 500%.”   “For a recent project, my business partner and I knew we had something special that could make an amazing difference in people’s lives. The initial response was disappointing. Then Sam came along and worked his magic. We did a second campaign, and sales multiplied by over 500%, with an average conversion rate of 6% and often as high as 10%. Same product – same list – the only difference was Sam’s brilliant marketing. ’Nuff said.” - Brad Yates, C.Ht.

 

“I wish I could hire him full time.” “Sam Rosen is a genius. He has a detailed understanding of the big picture of Internet marketing, social networking and good old fashioned connection. He’s able to translate complicated strategies into actionable items to drive traffic, create community, and translate clicks to cash. I wish I could hire him full time.” - Susan Harrow, author of Sell Yourself without Selling Your Soul & CEO of PRsecrets.com

 

“Brilliant marketing skills.”   “Sam Rosen’s strategic counsel is based on a profound understanding of the subtle dynamics that are driving the evolution of business. Sam’s brilliant marketing skills emerge from his vision for what next-level companies must become in order to thrive in the most relentlessly challenging environment that has ever existed. He is a master change-agent in a world where personal and organizational resistance to change is the common constraint to fundamental progress. Sam is a vital alliance and force multiplier for our business.” – James Davis, Consultant, New Dimension Solutions

 

“A marketing mastermind, gifted copywriter, and brilliant strategist.”   “As a coach to top executives and entrepreneurs, I’ve learned how to spot talent, business integrity, and a strong vision and sense of purpose when I see it. And I saw it in Sam Rosen from our first meeting. He’s a marketing mastermind, a gifted copywriter, a brilliant strategist, and an all around good person who’s a joy to do business with. I’m so happy to have him to refer my colleagues and clients to because I know they and their businesses will greatly benefit!” - Larina Kase, PsyD, MBA, President of Performance & Success Coaching, Speaker, and Author

 

“One of his ideas was directly responsible for a 63% increase in daily opt-in rates. Another doubled our sales—overnight.”   “I know an e-marketing maestro when I come across one. Over the past two years, I’ve been constantly in awe of the advice and new ideas Sam has recommended I implement into my business plan and marketing strategy. One of his ideas was directly responsible for a 63% increase in daily opt-in subscriptions. Another doubled our sales—overnight. Sam’s my go-to guy for squeezing out more conversions - he has this knack for seeing things that you, and even your whiz-kid marketer, have either forgotten or didn’t know you were supposed to remember in the first place.” - Barry Goss, Co-Founder, Life Without Limits

 

Now that I've shown you that I'm qualified to be your instructor, let me tell you what you're going to get with your membership to The Evolutionary Marketer.

Here's what's included in your Evolutionary Marketer Pro membership:

• Weekly live conference calls with me, my business partners, and other experts (I charge $250 per hour, so that's a $12,000 per year value)
• Video tutorials on social media, such as Twitter and YouTube, and other aspects of internet marketing ($497 value)
• Step-by-step courses on everything from positioning to email list-building (currently in development)
• Member's only forums, where you can discuss your challenges, successes, and thoughts with other like-minded individuals
• Monthly copywriting critiques and rewrites ($6,000 per year value)
• Monthly interviews with today's leading experts in the marketing industry ($600 per year value)

As a result of becoming an Evolutionary Marketer Pro member, you'll be able to:

• Embrace marketing in a way that makes you an unstoppable force for change in the world
• Integrate your desire to create a positive future with your goal of making more money
• Use social media like Facebook, Twitter, and YouTube to make a bigger impact, improve your results, and drive more traffic to your websites
• Choose which “niche” you want to focus on and which will be the most profitable and impactful
• Have the confidence that you're doing what you can be best in the world at, what you're passionate about, and what can make you money
• Dramatically speed up your learning curve and avoid the mistakes I and others have made in building online businesses
• Be part of a supportive and dynamic community that's focused on making the world a better place through marketing, entrepreneurship, and thought leadership

And of Course, You'll Also Get Some Exclusive, High-Value Bonus Material

What's an offer worth its salt without a few great bonuses thrown in? Each of these was created exclusively for The Evolutionary Marketer—not “repurposed” from other sources.

Bonus #2: Our HTML Files and Walkthrough Guide for One of Our High-Converting Web Page Sequences ($495 value) For a recent campaign, we created a high-converting landing page for people to sign up for our teleseminar. We put a lot of thought into it and paid a real-world designer :) money to create the pages. But now it's yours for joining Evolutionary Marketer. You'll receive all HTML files—simply change the text and upload the pages to your site—plus a comprehensive walkthrough guide for using the pages. Having a high-converting landing page and follow-up sequence is one of the most important elements in online marketing, and you won't have to go through the trials and errors in order to create one of your own. I can't tell you how valuable this is!

Bonus #3: $500 off our membership site technology, ThoughtLead, and 50% off hosting for an entire year (a $1400 value) When we're not creating content for, and participating in, Evolutionary Marketer—or blogging at Culture51—we're building out our next-generation, “Membership 2.0” platform for teachers, authors, and other content creators to build community and make money from their ideas. As a bonus for signing up for Evolutionary Marketer, you'll get $500 off our market rate for customizing and helping you launch the site, plus 50% off hosting for an entire year. With ThoughtLead, you can: Make recurring revenue from your work Build a thriving community around your ideas Have your own social network and increase your “brand affinity” Charge for as many levels of access as you'd like Provide a space for your students and peers to discuss issues that matter to you Upload interviews, articles, and videos Create courses that walk your members through your work, step-by-step Know that you're leaving a legacy by creating a community around what's most important to you This deal is currently only available to close partners and members of Evolutionary Marketer.

Here's Your Membership Tuition

The price—that tricky territory of demonstrating the value we’re providing versus what we’re asking you to pay. Usually, at this point, you'd have to read upon paragraph about how others charge $5,000 for this kind of training, and how it costs $2,000 for one hour of consulting with me.

I'd like to avoid that approach. Instead, I'd simply like to tell you the value you're actually getting.

Even though my mentors have told me to increase my hourly rate from two to ten times what it currently is (they really have), I keep my rates roughly $200 to $250 per hour (sometimes I'll reduce it for friends, or particularly inspiring world-changers).

I've already put hundreds—more like thousands—of hours into learning and applying the ins and outs of internet marketing. I've made countless mistakes that have cost me a lot of money, both in cash and in lost opportunities, that I'll help you avoid. But I won't try to quantify all of that into an exact figure (it's definitely hundreds of thousands of dollars, though).

What I will do is say that you would have to pay somewhere between $4,000 to $10,000 for a full-on marketing strategy and consulting from me. And given that I'm going to be putting 15-20 hours per month into creating new content and supporting everyone on the site, that equates to $3,750 to $5,000 per month in real-world value.

But we're on a mission. We want every change agent to learn the tools of internet marketing so they can go out and create a radically better world. We're also committed to lowering the barriers for our “early adopters”—our Charter Members.

Given the above two factors, we're only going to ask for $79/month. Considering that we're boldly claiming to give you the keys to using the web to change the world, I think that's a very reasonable price.

Because of how low the price is, though, there is one caveat:

We're only accepting 250 Charter Members during “pre-launch.”

Why? Because we want to keep it small. We want to focus all of our attention on a smaller group of people, so that we can answer all of your questions, create the content around what you want, and build a truly extraordinary community.

The result will be that...

...you become part of a small and highly focused group of serious entrepreneurs, activists, authors, and visionaries who are committed to using marketing as a force for positive change.

I'm not sure about you, but I can't help but feel incredibly thrilled and excited by that possibility. Just imagine a highly effective group of individuals, businesses, and organizations all learning and applying the best tools and strategies in internet marketing for good.

But as inspiring as that is, I don't want you to feel like you have to take a significant risk just to try out The Evolutionary Marketer. So in that spirit, I'd like to make you a proposition:

We'll Make the First Month Entirely Risk-Free

Because I know that spending money on something new is always a risk, I'd like to offer you a doubly-unequivocal money-back guarantee:

A Doubly-Unequivocal Guarantee   Try out The Evolutionary Marketer for a month. If you don't:   (A) See immediate and impressive results;   (B) Or think it's the most cutting-edge, evolutionary, and powerful marketing training program and community available on the internet;   We'll refund your entire investment—without any questions.

That means you really don't have anything to lose; and you truly do have so much to gain. I'm not just saying that; I mean it. I'd be honored to share my experience, and the knowledge and wisdom of my colleagues in the field, to help you use the web to make both an impact and a profit.

Obviously, the decision is yours to make. But I promise that if you do join us, you'll be very happy you did—and your business and cause with be much better off because of it.

Try out The Evolutionary Marketer for a month without any risk or commitment.

Whatever you choose, I wish you the best in all of your efforts to create a better and more vibrant world and hope our paths cross in the near or distant future.

Yours for a better future,
Sam Rosen

P.S. Since I know this page is going to be too long for some of you, I thought I'd summarize the main points for you here:

-You're going to learn everything you need to know to use the web for positive change and profitable growth.

-Membership is only $79 per month, which is quite a stark contrast from the $3,750 to $5,000 you'd have to pay for as much personal help as you’ll be receiving from me.

-We're only accepting 250 members to start. That means we'll keep it small and give you and your fellow members lots of individualized attention.

-There's a risk-free double guarantee for the first month. You'll definitely know by the first month if you want to continue or not, so there's nothing to risk for trying it out.

Those are the main points. If you want to learn about the program in detail, I'd encourage you to read the letter above in full. But if you want to get started right now, just click here.